Introduction
You are spending ₹1 to 5 lakhs a month on Meta ads, property portals, and broker commissions. Leads are coming in. But by the end of the month, your conversion numbers look nothing like your lead volume. You cannot tell which campaign generated your last booking. Your salespeople are managing leads across three WhatsApp numbers, two portal inboxes, and an Excel sheet from 2022.
This is not a marketing problem. It is a CRM problem. Or more accurately, it is a no-CRM problem.
Most real estate businesses in India still run on spreadsheets, personal WhatsApp, and memory. The ones that do use CRM often pick a generic tool, spend three months trying to customise it for real estate workflows, and abandon it because the sales team never adopted it.
The right real estate CRM software does not need to be customised. It already understands how Indian property sales work. It knows what a site visit is, what a channel partner does, and why WhatsApp matters more than email.
This guide compares the best real estate CRM software in India for 2025, what each one does well, where each one falls short, and which type of real estate business each one suits best.
What to Look for in a Real Estate CRM in India
Before comparing options, you need to know what actually matters for Indian real estate. Not all CRM features are equal for this market.
Your leads come from 99acres, MagicBricks, Housing.com, and Square Yards. A real estate CRM that does not integrate natively with these portals forces your team to check multiple inboxes manually. Every hour of delay on a portal lead costs you a conversion. Look for a CRM that captures portal leads automatically, tags the source, and routes them to the right salesperson within seconds.
80% of real estate communication in India happens on WhatsApp. If a CRM treats WhatsApp as an optional integration, it is not built for Indian real estate. You need WhatsApp lead capture, conversation logging, automated follow-ups, and broadcast campaigns all inside the same system your sales team uses daily.
CPL tells you how many leads a campaign generated. Cost per site visit tells you which campaigns create serious buyers. Cost per booking tells you which rupee actually closed a deal. Most CRMs track the first metric and stop. The best real estate CRM software in India tracks all three, so your marketing decisions are based on actual revenue, not enquiry volume.
Indian real estate founders are not technical. If a CRM needs a consultant, a 60-day implementation, and a dedicated IT team, your salespeople will not use it. The best real estate CRM software in India gets your team operational in hours, not months.
The Best Real Estate CRM Software in India 2026
1. Realit — Best for Developers, Brokers, and Channel Partners Who Need Full Revenue Visibility
Realit is built exclusively for Indian real estate. It connects every lead source, automates every follow-up, and shows you exactly which campaign, portal, and rupee produced each booking.
Every lead from Meta, Google, LinkedIn, Taboola, 99acres, MagicBricks, Housing.com, Square Yards, and WhatsApp lands in one dashboard. Leads are assigned automatically based on rules you configure once. Salespeople get instant WhatsApp alerts. Managers get escalation alerts when leads go uncontacted. Every stage from enquiry to site visit to booking is tracked in one place.
The campaign tracking module goes beyond CPL. It shows cost per site visit and cost per booking by source, so you know not just how many leads Facebook generated last month but how many of those became actual bookings. The AI Copilot lets you ask plain-language questions about your pipeline and get instant answers without pulling reports manually.
Realit is priced for Indian real estate teams at ₹3,999 per month for the Pro plan, with no hidden setup costs and a 14-day free trial.
Best for: Real estate developers, brokers, and channel partner firms spending ₹50,000 to ₹5 lakhs per month on ads who need full visibility from lead to booking.
What it does best: Lead capture across all sources, WhatsApp automation, campaign ROI attribution, and sales pipeline management in one system.
Where it fits: Teams of 2 to 100 people, single and multi-project developers, broker firms managing high lead volumes across multiple portals.
2. Sell.do — Best for Large Developers with Complex Post-Sales Needs
Sell.do has been in the Indian real estate CRM market for over 15 years. It is trusted by large developers and has strong coverage across pre-sales, sales, and post-sales workflows including inventory management, payment tracking, and possession scheduling.
It covers lead management, sales automation, channel partner management, cloud telephony, and post-booking customer journeys. AI call analysis extracts buyer details from every conversation automatically. It handles multi-project developers with complex inventory across multiple cities.
The main friction points are implementation time (typically 4 to 8 weeks), pricing that is quote-only with no transparency, and a product that is more suited to enterprise teams than small brokerages or channel partner firms.
Best for: Large real estate developers with 50 plus person sales teams managing multiple projects and complex post-sales workflows.
What it does best: End-to-end sales lifecycle including inventory management, payment milestones, and possession tracking.
Where it falls short: Pricing transparency, setup time, and adoption by smaller teams.
3. Leadrat — Best for Brokers Who Need Simple Lead and Property Management
Leadrat is an India-first CRM with over 1,200 clients. It covers lead management, pipeline tracking, property management, team attendance, and basic portal integrations.
It is simpler to set up than Sell.do and more affordable for small broker teams. The interface is clean and the mobile app works well for field-based salespeople.
Where Leadrat falls short is campaign attribution. It tracks leads but does not connect them back to ad spend in a way that shows true cost per booking. WhatsApp automation is present but basic compared to what Indian real estate teams actually need for nurture sequences and broadcast campaigns.
Best for: Small real estate brokerages and property consultants managing 50 to 200 leads per month with a team of 2 to 15 people.
What it does best: Simple lead and property management with reasonable pricing.
Where it falls short: Deep campaign ROI attribution, WhatsApp automation depth, and AI-driven insights.
4. Zoho CRM — Best for Teams Already Using Zoho Who Need Flexibility
Zoho CRM is an India-built platform used across industries. It has a real estate vertical with 99acres, MagicBricks, Housing.comintegrations, workflow automation, and strong analytics.
The advantages are price, brand trust, and flexibility. Zoho can be configured for almost any workflow if you invest the time and have technical support.
The disadvantages are exactly that: configuration time, technical knowledge required, and a product that was not designed for real estate first. The WhatsApp integration requires third-party setup. There is no native cost-per-booking tracking. Portal integrations work but require connectors that need maintenance.
For a founder who wants something that works for real estate out of the box, Zoho requires too much customisation. For a business that already uses Zoho across other functions and has IT support, it can work well with the right setup.
Best for: Real estate teams that already use Zoho across finance, HR, or marketing and want to centralise on one platform.
What it does best: Flexibility, price, and integration with the broader Zoho ecosystem.
Where it falls short: Out-of-the-box real estate readiness, WhatsApp automation, and booking attribution.
5. Salesforce — Best for Large Enterprise Developers with IT Teams
Salesforce is the global CRM benchmark. It can be configured for anything, including Indian real estate. Large developers who need complex custom workflows, multi-department coordination, and advanced analytics use Salesforce.
The barrier for most Indian real estate teams is cost and implementation. Salesforce requires a certified implementation partner, a minimum 3-month rollout, and ongoing technical maintenance. For a developer spending ₹1 lakh per month on ads and managing a team of 10, this is not the right tool.
For a large group with 200 plus salespeople, multiple verticals, and a dedicated IT team, Salesforce is powerful.
Best for: Large real estate groups with dedicated IT resources and complex multi-department workflows.
What it does best: Enterprise-grade customisation, reporting, and integration with any third-party system.
Where it falls short: Cost, implementation time, and real-estate-specific features out of the box.
6. LeadSquared — Best for High-Volume Lead Management Across Multiple Channels
LeadSquared is a fast-growing Indian SaaS platform used by real estate businesses with high lead volumes. It focuses on eliminating lead leakage and increasing agent productivity.
It has strong automation, lead scoring, and reporting. The platform is used by developers who run large call centre operations alongside field sales teams.
The limitation for most Indian real estate teams is that LeadSquared is built for high-volume B2C sales in general, not specifically for property workflows. The 99acres and MagicBricks integrations exist but are not as native as with purpose-built real estate CRMs.
Best for: Real estate developers and brokers running large inside sales or call centre teams with 50 plus agents.
What it does best: High-volume lead management, lead scoring, and agent productivity tracking.
Where it falls short: Real estate-specific workflows like site visit tracking, channel partner management, and booking attribution.
Side-by-Side Comparison
Feature | Realit | Sell.do | Leadrat | Zoho CRM | Salesforce |
|---|
Built for Indian RE | Yes | Yes | Yes | Partial | No |
99acres integration | Native | Native | Native | Via connector | Via connector |
WhatsApp automation | Full | Full | Basic | Via plugin | Via plugin |
Campaign attribution | CPL and booking | CPL only | None | Basic | Custom |
AI features | Yes | Yes | No | Basic | Yes |
Setup time | Under 1 day | 4 to 8 weeks | 1 to 2 days | 2 to 6 weeks | 3 plus months |
Pricing | From ₹3,999 per month | Quote only | From ₹1,500 per user | From ₹800 per user | From ₹5,000 per user |
Best for | All RE team sizes | Large developers | Small brokers | Zoho users | Enterprise |
How to Choose the Right Real Estate CRM for Your Business
The right CRM depends on three things: your team size, your lead volume, and what you most need visibility over right now.
If you are spending ₹50,000 to ₹5 lakhs per month on ads and cannot tell which campaign is driving bookings, you need campaign attribution above everything else. Realit is built for this.
If you are a large developer with 50 plus salespeople, multiple projects, and complex post-sales workflows, Sell.do is the most complete option despite its implementation complexity.
If you are a small broker with under 20 leads per day and a tight budget, Leadrat or Zoho give you the basics at a lower entry cost.
If your entire business already runs on Zoho and you have technical support, extend it to your real estate sales rather than adopting a new system.
If you are an enterprise developer group with a dedicated IT team and complex requirements, Salesforce gives you the most flexibility.
The most important thing is to stop managing leads in spreadsheets and WhatsApp. Every month without a proper real estate lead management system is a month of portal leads going uncontacted, WhatsApp conversations disappearing, and ad spend that cannot be traced to a single booking.
FAQs
What is the best real estate CRM software in India for 2025?
The best real estate CRM software in India for 2025 depends on your team size and needs. For developers, brokers, and channel partners who need lead capture, WhatsApp automation, and campaign ROI tracking in one place, Realit is built specifically for Indian real estate workflows. For large enterprise developers with complex post-sales needs, Sell.do is the most established option. For small brokerages with tight budgets, Leadrat and Zoho are accessible entry points.
What is the difference between a real estate CRM and a generic CRM like Zoho or Salesforce?
A real estate CRM is built with Indian property workflows in mind from day one. It has native integrations with 99acres, MagicBricks, and Housing.com, treats WhatsApp as a primary channel, tracks cost per site visit and cost per booking, and requires no configuration to work for real estate. Generic CRMs like Zoho and Salesforce are flexible platforms that can be adapted for real estate but require significant customisation, technical setup, and ongoing maintenance to match the same functionality.
How much does real estate CRM software cost in India?
Real estate CRM software in India ranges from ₹800 per user per month for generic tools like Zoho to ₹3,999 per month for purpose-built platforms like Realit. Enterprise options like Salesforce and Sell.do are quote-based with higher implementation costs. Most India-first real estate CRMs offer free trials so you can test the product before committing.
Does a real estate CRM integrate with 99acres and MagicBricks?
Purpose-built real estate CRMs like Realit, Sell.do, and Leadrat integrate natively with 99acres, MagicBricks, Housing.com, and Square Yards. Every portal lead arrives in the CRM automatically within seconds of submission. Generic CRMs like Zoho and Salesforce require third-party connectors to achieve the same integration, which adds cost and maintenance overhead.
Can a real estate CRM track which Facebook ad generated a booking?
Yes, if the CRM has campaign attribution built in. Realit tracks every lead from ad click through site visit to booking, showing you cost per lead, cost per site visit, and cost per booking by campaign, ad set, and creative. Most basic CRMs only track cost per lead and cannot connect that lead to a downstream booking. Knowing which campaign drives actual bookings rather than just enquiries is what separates CRMs that improve ROI from ones that just store contacts.
How long does it take to set up a real estate CRM in India?
Purpose-built real estate CRMs like Realit are fully operational in under one day. Portal integrations, WhatsApp connections, and lead routing rules are configured through a guided setup with no technical knowledge required. Generic CRMs like Zoho typically take 2 to 6 weeks with technical support. Enterprise platforms like Salesforce and Sell.do require 4 to 12 weeks of implementation with a partner.
What features should I look for in a real estate CRM for a small brokerage in India?
For a small real estate brokerage in India, prioritise these features in order: native 99acres and MagicBricks integration, WhatsApp lead capture and follow-up automation, automatic lead assignment to agents, a simple sales pipeline showing every lead stage, and response-time alerts so no lead goes uncontacted. Avoid CRMs that require technical setup or extensive customisation. Your team needs to be live within hours, not weeks.
Is WhatsApp CRM integration important for Indian real estate teams?
WhatsApp is essential, not optional, for Indian real estate CRM. Over 80% of property buyer communication in India happens on WhatsApp. A CRM without native WhatsApp automation forces your team to manage buyer conversations outside the system, creating the same visibility and accountability problems that spreadsheets create. The best real estate CRM software in India captures WhatsApp leads automatically, logs every conversation against the lead record, and sends automated follow-ups and site visit reminders through WhatsApp.
Conclusion
The best real estate CRM software in India is not the most popular globally. It is the one built for how Indian property sales actually work, with portals, WhatsApp, multi-source leads, and the need to trace every rupee of ad spend to a booking.
Start this week by listing every lead source your team currently manages. Count how many of those sources flow automatically into one system. If the answer is less than all of them, you are leaking leads and revenue every single day.
The right real estate CRM software in India fixes that in under one da
