Realit helps builders, brokers, and developers track Meta ads, Google ads, property portals, WhatsApp, site visits, token money, and bookings from one dashboard instead of stopping at cost per lead.
Built for Indian real estate teams that sell 2BHK, 3BHK, villa, plot, and commercial projects across portals, ads, WhatsApp, calls, and walk-ins.
Realit dashboard
Meta - 3BHK Whitefield
Leads and site visits connected to spend
Google - Flats in Baner
Qualified lead moved to token money
99acres premium listing
Portal inquiries visible beside ad campaigns
CPL
cost per lead
CPSV
cost per site visit
CPB
cost per booking
A Rs. 2L monthly ad budget may produce hundreds of enquiries, but a founder still needs to know which campaign created serious buyers, which source created site visits, and which channel helped close token money. Without campaign tracking, teams keep spending on leads that look cheap but do not move.
Track Meta, Google, portal, referral, website, and WhatsApp sources together
Compare campaigns by site visits, negotiation, token money, and bookings
See cost per booking instead of only cost per lead
Monitor active campaign performance without manual Excel tracking
Measure
Real estate campaign tracking software should show what happened after the lead arrived. A campaign with a high CPL may still be profitable if it creates booked flats.
Decide
Many builders and brokers pause good campaigns because CPL looks high, or keep weak campaigns because lead count looks strong. Realit helps you review what each source creates after follow-up.
Explain
Decision makers care about bookings, not traffic jargon. Realit simplifies performance reporting by showing whether a ₹1.5L Facebook campaign, a 99acres listing, or a Google Ad group actually drove site visits and token money.
How Realit helps
Realit is not a generic CRM with real estate labels pasted on top. It is built around the way Indian sales teams actually work: Inquiry -> Site Visit -> Negotiation -> Token Money -> Agreement -> Registration.
Owners can compare channels by site visits, bookings, and spend quality, not only lead count.
Every enquiry keeps its source, project, location, and ownership visible.
Sales users see reminders, next actions, and stage movement without spreadsheet drift.
Managers can see who owns each enquiry and which leads need action today.
Real estate campaign tracking software connects ad spend and lead sources to sales outcomes like site visits, token money, and bookings. It helps property teams understand which campaigns create revenue, not just enquiries.
CPL is not enough because a cheap lead may never visit the site or book a flat. Real estate teams should also track cost per site visit and cost per booking to understand campaign quality.
Realit is built to help real estate teams connect Meta ads, Google ads, portals, WhatsApp, and sales pipeline stages. This gives founders a clearer view of campaign ROI from inquiry to booking.
Track cost per site visit by connecting campaign spend to leads and marking which leads actually completed a site visit. Realit keeps campaign source and sales stage together so this calculation does not depend on separate Excel sheets.
Builders know which campaign created bookings by tagging every inquiry with source and tracking it through site visit, negotiation, token money, agreement, and registration. Realit keeps this path visible from the first lead capture.
Yes, campaign tracking is useful for property portals because paid listings on 99acres, MagicBricks, Housing.com, and Square Yards should be judged by serious buyer outcomes. Realit helps compare portal leads beside ad and referral leads.
If you already spend on Meta ads, Google ads, 99acres, MagicBricks, Housing.com, and WhatsApp follow-up, Realit helps you keep every enquiry accountable from first response to booking.
